You can run contextual advertising even with a small budget and get a result under these conditions.
Advertising campaigns on Google are launched quickly and you can receive orders from customers already from the first days of advertising.
Google reaches over 2 million sites on the web and Google's own resources to find your customers.
Google works on artificial intelligence to find users who will buy and leave applications, but it also has manual settings.
We study the brief filled out by the client, and then we begin to study the client's niche and analyze competitors. We draw up a portrait of the target audience and filter out the non-target audience in order to reduce advertising costs. At the same time, we evaluate the seasonality of the business and give recommendations to the customer regarding the seasonality of demand. After that, a strategy is developed to achieve business goals.
We create an advertising account for Google Ads, Google Analytics and Google Tag Manager for the customer. We also create a Google Merchant Center account for Shopping campaigns for online stores, if agreed with the client. We set up all accounts and link them together.
With the help of a special program for collecting statistics on user searches, we compile a semantic core - a list of keywords that will most effectively promote your product.
With the help of various services, we collect negative words and negative phrases and add them to the account so as not to drain the budget for clicks on irrelevant queries.
Contextual advertising has its own specifics: advertisements must be sufficiently comprehensive and at the same time catch the attention of a potential client. Advertisements are formed taking into account the USP received from the client or formed by a specialist during the analysis of the business, the client's website and the analysis of competitors. Our experts, both PPC and copywriters, know how to create effective advertisements.
We create attractive advertisements in Google Ads and adjust the advertising campaign taking into account the age, interests and geography of potential customers. Setting up advertising campaigns and all necessary accounts and services for a client takes about 7-10 business days.
We audit advertising campaigns, analyze results, evaluate effectiveness and decide how to optimize advertising campaigns to attract more customers to the campaign, reduce CPL and CPO (cost of lead and cost of order) and increase the number of orders, calls and inquiries to the company, focusing on profitability of advertising costs - indicators of ROI and ROMI.
Google advertising has significant advantages over other types of advertising.
— Reaching the target audience – conducting contextual advertising involves the use of many tools with which you can attract those who will definitely be interested in your product or service.
— It is shown to customers at the exact moment when they are looking for a product or service offered by the business.
— The result in the shortest possible time – contextual advertising works immediately from the moment of launch, and you can get calls and sales even on the first day. And after training campaigns, the result will improve and with proper optimization, the result will improve exponentially.
Digital Art Agency is a Google Certified Partner, which means that when you order ppc promotion services from us, you can be sure that the work will be done at a high level.
-15% знижка на перший місяць – до 10 серпня!
455$
the first month of operation (if Analytics and GTM were not configured before)
400$
month of work (if Analytics and GTM were previously configured)
512$
the first month of operation (if Analytics and GTM were not configured before)
455$
month of work (if Analytics and GTM were previously configured)
627$
the first month of operation (if Analytics and GTM were not configured before)
517$
month of work (if Analytics and GTM were previously configured)
This is advertising in the form of ads that are displayed to the user based on their interests, online behavior or search queries. It can be text, graphic or video. Ads appear on search engines, websites, apps, and more.
1. Writing a strategy
2. Analytics settings
3. Collection of keywords
4. Collection of negative words
5. Creation of advertisements
6. Setting up and running advertising campaigns
7. Analytics and optimization of advertising campaigns
The cost of advertising in Google is individual for each client. It depends on the competition in the niche, the cost per click in the niche, the number of keywords, the number of pages you want to advertise. There is a minimum recommended budget to run contextual advertising. And you also need to understand that at the beginning of the campaigns, you need to allocate a certain budget for testing until the system learns to find your target customers.
Advertising that accurately targets the gender, age, interests, geography of your client. Thanks to this, we can predict the number of applications for your product.
Analysis, setup and optimization of advertising campaigns to get the most effective results on Google
Promotion in social networks, creating a set of actions to increase brand awareness, increase sales and create contact with the client
UI/UX design is the process of preparing a design concept for a website or app that will be user-friendly and attractive to users, thereby increasing loyalty and conversion.
Development of a logo, identity (corporate style and branding), banners for advertising and printed matter
Development of design and content of the site, taking into account all the goals, implementation of the necessary functionality for maximum conversion to the application
A set of works to increase the visibility of the site in search engines for the targeted queries of your business
TikTok is a young and promising platform for advertising with a huge and active audience. The potential of «virality» gives the opportunity to maximize the reach and attention to your product.
A simple and cheap way to organically boost your company’s ranking, attract potential customers and climb to the top of the Google rendition.