SEO promotion of the site

SEO promotion is a complex of works aimed at the internal optimization of the site or, as they say, “promotion” of the site. If you order the promotion of the site from knowledgeable specialists, your site will be as high as possible in the Google output line, attract the target audience and, accordingly, bring you profit.
Why should you order seo promotion to attract traffic to the site, and not just contextual advertising, for example?

Benefits of SEO

No need to pay for transitions

In targeted or PPC advertising, you pay for each link click. Search engines do not charge for clicks and conversions.

Targeted traffic

Most often, these are "warm" users who know what they are looking for, and your product or service is not something unfamiliar to them. When promoting a site in Google, specially selected keywords are used, which users enter in the search bar. For example, you have an online shoe store. And if a user searches for "women's shoes", Google will suggest your store. And you don't need to be attracted by advertising.

Technical condition of the site

The SEO service also includes a monthly site audit — we check how convenient it is for customers to use the site, and adjust it if necessary. These actions affect the ranking of the site, increasing search results.

Accessibility

Unlike other methods of website promotion on the Internet, ordering seo will cost you much cheaper.

Increase sales and leads

SEO promotion is effective if you want a long-term perspective. Potential customers often don't make an order the first time - they can usually visit your site 3-4 times before they decide to make a purchase or fill out a form. Therefore, the search promotion of a young site is the best way to be remembered by a potential client, to become familiar to him, and to turn him into a real buyer.

Stages of work on search engine optimization

01
Full site audit

It is necessary to detect problems that can cause page rankings to decrease. It is also checked how user-friendly the site is. Based on the received data, specialists make recommendations and tasks for improving the technical characteristics and interface of the site. These factors will have a significant impact on attracting traffic to the site in the future.

02
Work plan for 3 months

Before the start of work, we draw up an action strategy and present you with a work plan for the next quarter. In it, we tell you what improvements need to be implemented first in order to accelerate the site's promotion to the top of Google as much as possible.

03
Connecting analytics systems

We connect the analytics service Google Analytics, Search Console to the website. Next, we set goals for all events in order to correctly track applications, sales, calls, transitions to social networks, etc. We set up e-commerce for online stores.

04
Collecting the semantic core

At this stage, a list of relevant keywords is compiled, by which users will find you in the search results. The volume of the semantic core affects the ranking in the search results. After the formation of the semantic core, key queries are grouped and distributed on the site pages.

05
Internal optimization

It includes technical optimization, indexing settings, linking, creating and publishing content.

06
External optimization

This is a set of works that includes increasing the mass of links through their purchase. External optimization should be carried out regularly so that the growth of the position in search engines is organic.

07
Control of implementation of developers' improvements/amendments
08
Analysis and plan to improve results
09
Report

Internal optimization

Internal optimization begins with site analysis

Technical problems:

  • recommendations in Robots.txt
  • are there site mirrors ie. the site is available only with HTTPS, WWW or no WWW
  • whether there is a Sitemap.xml and how it is populated
  • are technical pages closed from indexing (authorization pages, comparison, site search)
  • how page pagination is configured
  • whether there are broken links or redirects
  • Canonical, Hreflang tag generation
  • whether there are Schema and Opengraph markups and how they are implemented
  • what is the page loading speed

Based on the analysis of internal
optimization we can implement:

  • correction of technical errors
  • optimization of meta tags (Title and Description)
  • optimization of loading speed
  • improvement of the project structure and internal linking
  • content optimization (texts, images and videos)

Site structure:

  • what are the sections
  • whether it is necessary to divide the categories into several
  • whether the texts contain anchor links to other internal pages
  • which blocks are linked (for example, “Buy with this product”, “Viewed products”, etc.) and where they are located (in product maps, in the cart, sections, etc.)

Content:

  • how are they filled and are there duplicates of metatags (Title and Description) and headings (H1, H2, etc.) — is there no spam, are there keywords
  • whether there are texts and what they are (written for humans or robots; are they not copied from other sites)
  • how optimized images/videos are (whether there are ALT/Title and how they reflect the essence of what is depicted in the content; how file names are signed)
  • how good are the images/videos (not pixellated; are live content or stock content used

External optimization

To begin with, it is necessary to conduct a detailed external analysis. What we will check

Current site profile:

  • the number of links
  • are there anchored or unanchored links and which ones exactly (number of commercial anchors; geo-dependent; brand, etc.)
  • number of Dofollow and Nofollow links
  • what is the quality of the external links

Analysis of competitors:

  • features of their internal optimization (what functionality is used; what are the pages; is there a blog)
  • reference mass

Analysis of reviews on external resources:

  • how many reviews
  • is there any negative and of what nature (what are people complaining about: product quality, delivery, communication of managers, etc.)

After the analysis has been carried out and conclusions have been drawn, you can proceed to the optimization itself. As a rule, it is the following works:

  • construction and improvement of the reference profile of the project
  • improving reviews
  • implementation of additional functionality on the site
  • adding new pages
  •  

Why optimize a website?

You need to order site optimization with the help of SEO in order for the site to be as high as possible in the search results for the necessary search queries. The higher your site is, the more likely it is that the user will come to you, and not to your competitors, who are below or even on the next page.

Most users are willing to look at one or two pages of Google search results. After that, rarely anyone looks, and if your site does not get published on the first page, in the last case – on the second, then no matter how good your product is, it simply will not be found and will not be seen.

And after the user goes to your site, it is important that the interface is clear and convenient. From the technical side, there were no errors or problems preventing the use of the site.

If all is well with the previous points, then all that remains is to convert the user into a buyer. This is already a task:

  • Quality content
  • Number of goods/services
  • Interesting USP
  • Competent managers of work with clients
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Technical condition of the site

The dependence of the promotion of the website on its technical condition is extremely important. Effective site promotion depends on such factors as loading speed, mobile optimization, technical structure, security and links and indexing.

Content quality

- how much of it
- is it easy to read
- written for humans or for robots
- how "fresh" the site design is

Expertise

- what team
- who is the author of the texts
- what is remarkable about the author or his story (where he studied, what certificates, what articles he wrote, etc.)
- whether the site has certificates for
services - with whom they cooperate

Also, the success of the promotion depends on the basic understanding of the project

- what are the products/services of
- for whom they are intended
- what makes us unique or what makes us different from our competitors
- how wide the assortment of goods/services is compared to competitors
- what problems the project solves or to what extent it covers the needs of the user

Link profile of the site relative to competitors

- how big is the link base
- how diverse are the links (what anchors are used, are robots allowed to follow them or not; are there links from images, etc.)
- whether there is no spam (off-topic links or from dubious sites)
-what reviews about the product/services

SEO result

  • The growth of positions and traffic in search engines
  • Elimination of technical errors – thereby reducing the percentage of rejections and increasing the average duration of the session on the site
  • Increase in site conversion rate (CR) from all sources (eg contextual advertising or targeting)
  • Targeted traffic to the site
  • Number of purchases/applications
  • Users clog search queries. If the site will be displayed in the TOP of search engines, then users will go to this site. They can be in search of a product or service right now, be maximally interested in buying. And they can carefully study the information, being at the beginning of the surge of attracting customers.
Answers to common questions

Getting a site to the TOP 1-3-5-10 takes an average of 3 to 7 months. Yes, before ordering site promotion, you will have to be patient, but the result and long-term perspective fully justify expectations.

 

Such factors as:

  • The current state of the site: an insufficiently developed site requires more time to promote.
  • Activity of competitors online: the higher the competition, the longer it takes to bring the site to the TOP.
  • The SEO budget allocated by you for promotion: the bigger it is, the faster the site will get to the TOP.
  • Positions. The growth of the site's position in search engine results for targeted user queries
  • Visibility. Increasing site visibility in search engine results
  • Traffic. Increase in the number of visitors to the site from month to month and from year to year
  • Behavior. Reducing the bounce rate and increasing the average duration of a user session
  • Sale / Conversions. The growth of targeted actions on the site
  • ROMI. Reducing CPC and increasing ROMI of organic traffic

The cost of promotion cannot be fixed. It depends on a number of factors:

  • resource sizes;
  • its technical condition and number of modifications;
  • required amount of content;
  • topic and level of competition in the niche.

Preliminary costs can be announced after the SEO audit. The more work required, the higher the cost of promoting sites.

SEO optimization is suitable for everyone, because the site must be kept technically sound, the quality of the content must be high.

Even if you only have a landing page, ordering search promotion will be very useful. Yes, there will be so much traffic, because the keywords can be placed a little on one page. But extra traffic is always good.

Tariffs

-15% знижка на перший місяць – до 10 серпня!

Small sites / service sites

345$

Online stores

460$

Betting, gambling, and other competitive niches

690$

Cases

Other services

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