Advertising on Instagram

Instagram is one of the most popular networks today, with more views, likes, and links than any other social network. Here you can sell almost anything, but the most relevant will be to buy advertising on Instagram to promote products that are not usually searched for on Google. For example, inexpensive goods and services, information products, courses, trainings, various women’s goods, etc.
If you ordered SMM services, but did not order targeted advertising on Instagram, then, most likely, your profile simply will not be found by the target audience. It is not enough to create a good profile, you need to somehow bring followers to it. This is exactly what targeted advertising provides.

Advantages of targeted advertising on Instagram

In addition to the fact that it is a popular social network, why should you order advertising on Instagram and not on another platform?

more than 30% of all Internet users are registered in Instagram;

70% of them are users aged 18-29 who respond to attractive advertising;

about 80% of users who see an ad take the expected actions — follow the link, participate in surveys, subscribe, etc.;

conversion on Instagram is about 40% - this is one of the highest indicators;

the first subscribers to the page can be attracted in the first days of launch;

a large selection of tools allows you to properly adjust the advertising campaign to the audience that will be interested in your product.

Stages of setting
advertising on Instagram

Targeted advertising is configured in several stages:
01
Analysis of the target audience

Their age, interests, lifestyle and other criteria that will help you accurately segment users and adjust advertising to reach those people who will be interested in your product.

02
Defining the goal

Before running an ad, you need to know what your goal is: get more leads, increase video views, increase your brand awareness, invite users to leave an application to get their contact, or invite them to write to you in direct mail. Having an exact task will allow you to control the cost of advertising on Instagram and choose the most effective ways of promotion.

03
Determining the location of the advertisement.

On Instagram, advertising is placed in the feed, in the form of a post with a photo or video, or in stories.

04
Creating an advertisement.

It consists of creative (a photo of a product or service or an advertising banner) and a text that briefly explains what we offer. The picture should attract attention, and the text should cover the needs of the audience, which we identified during the analysis stage.

05
Testing

For a complete picture, you need to create several creatives and texts for them. These ads run simultaneously, and then we see which one performed best. Based on the received data, you can optimize the budget and launch a full-fledged advertising campaign.

Advertising formats

What formats of advertising on Instagram can be ordered? There are several of them, and each has its own advantages.
The cost of advertising on Instagram depends even on the chosen format, so we recommend that you carefully approach your choice.

The importance of SMM for successful Instagram advertising

Our team includes target specialists, designers, developers, copywriters,
as well as context, SMM and SEO professionals.

rafiki

“Is it possible to order advertising on Instagram without ordering the SMM service?” It is possible, but we want to note that integrated promotion will bring more results and save your budget. There are very few niches that do not require an account in social networks, so a beautifully and interestingly designed (account) will only be a plus. It will help increase audience loyalty, inform about interesting promotions and communicate with your customers, becoming closer to them.

In addition, you can promote some posts from your account without creating a separate ad. For example, a post about a new product, promotion or contest.

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