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Advertising on Facebook

In order to promote your brand in social networks, you need to order targeted advertising, otherwise even your very well-designed page will simply not be found. However, despite the general principle, targeted advertising on Facebook is different from similar to Instagram.
The essence is the same – advertising is tailored to the audience that should be interested in your product. The audience is selected according to certain criteria – gender, age, interests, geography, etc. However, Facebook has a slightly different audience, and the very type of social network. Let’s understand the features of this type of advertising.
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Advantages of advertising on Facebook

Before ordering advertising on Facebook, you need to decide whether you need this particular social network, or whether advertising on Instagram will not be enough. Maybe you don’t need such ads at all, or can you do with contextual ones?
Here are the benefits of targeted advertising on Facebook,
which will help you decide

Targeted advertising is cheaper than Google AdWords.

Facebook is more often used by older, business-minded and well-off people.

Therefore, if your target audience is businessmen, entrepreneurs, people from the IT field, and in general users who are more interested in exchanging useful information and establishing business contacts than in entertaining content, then you need to bet on this site.

There are different options for paying for ads, depending on what goals you choose during setup.

Many formats - Facebook advertising can be in the form of a post in the feed, carousel or be in the right column of the page.

Right on target - in the Facebook advertising cabinet, you can very precisely configure who will be shown ads, taking into account gender, age, geography, income level and even behavior.

Who is suitable for advertising on Facebook

Our team includes target specialists, designers, developers, copywriters,
as well as context, SMM and SEO professionals.

Ideally, Facebook as an advertising platform is suitable for B2C business,
namely for the following areas:

  • tourism
  • real estate
  • legal and financial services
  • medical services
  • infobusiness (seminars, lectures, marathons, courses)
  • goods and services in high demand (clothing, cosmetics, appliances, etc.)
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However, be aware that there are types of products and services that are prohibited on Facebook
advertise and the social network will never miss them:

  • alcohol and drugs
  • tobacco, including hookah
  • casinos, gambling, slot machines
  • weapons (sometimes even advertisements for kitchen knives may not be approved)
  • political appeal

In the field of beauty and health, you should also be careful – if, for example, you offer procedures or drugs for weight loss, Facebook may block the ad because it believes that it is not appropriate to tell people about their body imperfections.

Types of advertising on Facebook

We have already figured out what advertising on Facebook is, which, by the way, you can order
in our agency. Let’s now talk about what it is like.

The format of advertising depends on the chosen goal

Attract as many potential customers as possible to the site, i.e. increase traffic.

Increase follower engagement — increase the number of likes, reposts, comments, etc.

Increase the number of applications without going to the site by filling out the feedback form.

App installs — get users to download and install the app.

Stimulate users to write you a message in the messenger, for example, to order or receive advice.

Raise the conversion on the site ᅠ

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The following formats of advertising on Facebook are most often used:

  • Banner and text. Standard type of advertising in the form of a static image and a text ad.
  • A carousel is a scrollable gallery with a list of products or services.
  • A video is a commercial no longer than 1 minute
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How much does it cost to set up a Facebook ad?

In our agency, the cost of setting up targeted advertising starts at $395. What does the price depend on? First of all, from business goals.

  • You have a small business and are just starting to promote yourself on social networks, without a clear idea of how to promote yourself.
  • You already have an idea about social media advertising, maybe you tried it and got some results, but now you want more.
  • You want to deepen the promotion issue, create a full-fledged sales surge and develop a long-term promotion strategy.
  • Your business has been in the market for a while, you have results, and it’s time to scale and increase your profits.

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