App Promotion

It is not enough to make a good app, it is important to attract users to it. Our specialists have already set up app promotion for 27 countries around the world. We will determine the main goal of promotion (downloads, purchases, subscriptions), develop a strategy, choose the best channel and attract an interested audience.

What tools we use in promotion

What goes into the app promotion work

The actions and their order depend primarily on the channels on which we promote the app.

Facebook / Instagram

  1. Preparation and launch of advertising:

    • Preparation and customization of IOS app on Facebook for developers.
    • Preparing and customizing Android app on Facebook for developers.
    • Setting up event tracking from the app’s SDK.
    • Customizing the pixel on the landing page or website, if any.
    • Combining app and website event tracking.
    • Forming a strategy for running ads separately, IOS and Android.
    • Developing creatives and texts. Photo, video if needed.

  1. Analyzing and setting up funnels to achieve our goal.
  2. Retargeting setup.

PPC

  • Setting up analytics via Firebase and Google Analytics (we need to bring in programmers for this):
    - creating accounts;
    - setting up tracking codes;
    - setting up conversion tracking;
    - importing conversions into Google Ads.

  • Linking Google Ads and Firebase.

  • Linking Google Ads and Google Play.

  • Determining the type of device operating system and the primary purpose of the campaigns.

  • Defining the structure of campaigns.

  • Banner development.

  • Creating a campaign for installing the application (sites, keywords, audiences are selected automatically).

  • Adding an ad.

  • Launching the campaign.

  • Daily analysis of results and optimization of advertising performance.

  • Testing of advertising creatives and replacement of burned-out banners.

  • Advertising scaling.

Answers to frequently asked questions

The app itself, a budget for advertising, a customized Firebase with analytics, an experienced professional offering business promotion services. It is also important to have an app developer on the client’s side for prompt resolution of issues.

Almost everywhere, you can run online ads. In app marketplaces (Google Play and App Store), in social networks (Facebook, Instagram), in Google search, inside other apps, and so on.

You can, and we have such experience. We can advertise the app directly in the marketplaces, with organic traffic.

We look at the number of

  • app downloads
  • registrations
  • in-app purchases
  • trial sign-ups
  • re-opening the app
  • Marketing strategy (correctly selected audience, attractive creatives)
  • Demand and convenience for users of the application itself
  • Situation at the advertising auction
  • Properly configured trial period of the application

Other services

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