Let’s figure out together what changes await us in the future and what strategies are worth applying to stay relevant and competitive. The world of SMM is constantly changing, and every year new trends emerge that define effective social media promotion strategies. And in order for your social media promotion to be effective, you should not ignore the trends, because they will allow you to stay «on the wave».
In this article, we will look at the most significant SMM trends that experts predict will dominate in 2024. Whether you’re a marketer, business owner, or just interested in the social media sphere, this overview will help you understand which SMM trends are worth considering and implementing into your strategy to successfully engage with your audience and achieve your goals.
Top SMM trends for 2024
- Video content — the rise in popularity of video continues to intensify, not only on TikTok, but also Instagram and Facebook. More brands and content creators will focus on creating quality and engaging videos, including short formats, streaming and interactive videos. This not only helps to show your product or service from all angles, but it also helps to create an «immersive experience» and a closer connection with your audience, which greatly increases loyalty.
- Interactive content — engaging with audiences through polls, surveys, Challenges and other forms of interactivity will continue to grow. Brands will look to create content that allows users to participate and interact. If audiences are not only watching and liking your content, but also interacting with you, they feel more connected to the brand, which is great for sales.
- Pay attention to Generation Alpha — The younger generation known as Generation Alpha (those born between 2010 and 2025) will become increasingly active participants in social media, and brands will adapt their strategies to engage this audience. Kids and teens are active on social media, and while they may rarely pay for your product themselves, you shouldn’t ignore them.
- Humanization is a strategy that aims to create a more humanized and personalized experience with your audience on social media. It is about establishing a deeper and more emotional connection between a brand and its consumers. Rather than simply promoting products or services, humanization in SMM puts the emphasis on making an emotional connection, understanding the audience’s needs and values, and creating a relationship based on mutual trust and respect. It can be achieved through the use of personalized content where the brand shows its human side, sharing stories, values and principles. It is also important to actively engage with the audience, responding to comments, communicating in private messages and being attentive to users’ needs and requests.
- AI and Automation — The use of artificial intelligence to personalize content and improve user experience will continue to grow. Automation of social media management processes will also become more prevalent. Don’t be afraid to utilize new technologies — learning about them will not only keep you in line, preventing more progressive competitors from getting ahead of you, but it will also make your routine much easier.
- Micro-influencers and communities — the rise of micro-influencers and the development of highly focused communities where users share interests and discuss highly specialized topics. Strive to build a community of like-minded people around your brand so that users feel cozy on your page. Also, don’t forget to reach out to bloggers. Bloggers and Influencers have tightly entered our lives, although many thought it was only a temporary phenomenon. However, advertising through bloggers can be very effective.
Marketing does not stand still, something is constantly changing and evolving in it. People absorb and analyze content faster, much of what was popular today, can lose relevance in a week. So to keep your promotion effective, don’t forget to keep an eye on innovations and trends and incorporate them into your strategy.
And if you don’t have the time or desire to delve into it all, you can trust the professionals and order SMM services from the DigitalArt marketing agency. Our SMM specialists are constantly developing, tracking trends and will do all the work for you. You will only have to enjoy the result in the form of traffic, audience love and subsequent profits. Start implementing them in your promotion strategy to keep up with your competitors.
